Looking at the environmental crisis our world is facing, Kevin Cheung believes that designers have the responsibility to re-create the world for the better. Designs have to be sustainable by enriching the environment, users as well as the society. Instead of continually draining new resources/materials to create new products, Kevin is experimenting with waste materials, reusing them to create new products and also collaborating with different NGOs to produce the products locally. He wishes to inspire people to have a new perspective of how products are being made, consumed and disposed.
All upcycling products are made of waste produced in Hong Kong, by employees of local NGOs’ Sheltered workshop, providing job opportunities for people with disabilities. It is not only a locally made product but also a product that can benefit the society throughout the whole production process.