The Flour Bread Bag who? 誰是麵粉麵包袋？
Cotton bread bags hand-sewn locally, using upcycled flour sacks collected from bakeries in Hong Kong, in an attempt to reduce the 90 million plus single-use plastic bags for baked goods each year in the city.
Why The Flour Bread Bag? 為何選擇麵粉麵包袋？
When Mimi, the founder of ooh design studio, saw the devastation of plastic pollution on the beaches in Hong Kong upon returning from Canada after more than 20 years' absence, she wanted to do something about it. She volunteered at local beach cleanups but after a few cleanups, she realised a more effective solution was needed, which would require the reduction and elimination of waste at its source. Mimi looked around and spotted one of the most ubiquitous plastic waste in Hong Kong: the small, single-use, plastic bag for bakery.
Every morning, many Hongkongers would buy buns for breakfast on their way to work or school, and each bun would be packaged in a small plastic bag. Mimi carried out some research and estimated that in a single year, over 90 million of these plastic bags would have been used and disposed of. She decided to tackle this problem because these bakery is so much part of everyday life in Hong Kong and part of its culture.
Using her industrial design skills, Mimi started researching for the appropriate materials to replace these single-use plastic bags. She finally came across the flour sacks which usually get tossed out by the bakers.
The bakers throw out the flour sacks. The customers buy the bakery in plastic bags and then throw out the plastic bags.
A light bulb went up in Mimi's head: Upcycle the flour sacks into bread bags! Thus the Flour Bread Bag was born. The flour sacks are collected from various bakeries around the city, washed at a laundromat, and then hand-sewn by Mimi and some local ladies.
Do your bit for the planet 為保護環境出一分力
The Flour Bread Bag is Mimi's first line of products for ooh design studio - 'ooh' stands for 'open our hearts'. Mimi believes the behaviour change from an unconscious, disposable lifestyle to one that's caring and earth-friendly requires constant conscious effort, persistence, compassion to other sentient beings that share this planet with us, as well as compassion toward ourselves. By no means can the Flour Bread Bag save the ocean overnight, but it offers the user opportunities to make conscious decisions to care for the environment. It is a tool that facilitates the practice of acts of kindness and serves as an object of conversation to raise awareness about the power of our actions.
Check out The Flour Bread Bag series here!
麵粉麵包袋是Mimi創辦的ooh設計工作室的首個產品系列，而「ooh」其實是「open our hearts」（打開我們的心窗）的意思。Mimi相信，要把我們的即棄、浪費的文化轉變成對環境保護負責，需要持之以恆的努力，及對宇宙萬物和我們自己的愛護。雖然麵粉麵包袋不能一夜間拯救海洋，但它卻是一個讓我們能為環境出一分力的工具，讓人們明白到個人的力量。