It is commonly referred to as purple coneflower after its brilliant violet petals and prominent spiny seed head. This species of echinacea has been used extensively by traditional herbalists and its popularity continues to grow.
Echinacea was used extensively by traditional herbalists and Native Americans alike in North America for generations, echinacea eventually gained popularity in Europe in the 1900's. One of its main uses is to support healthy immune function, although many of its historical uses were related to topical applications. It is now one of the most available dietary supplements in health food stores and continues to be a subject of many scientific studies investigating its immune support properties.